Coronavirus Update 

Through PRIME TIME Family Reading and PRIME TIME Preschool, the Louisiana Endowment for the Humanities (LEH) partners with communities across the state of Louisianaand, through our Affiliate Network, with libraries and schools across 11 states—to lift literacy levels in under-resourced populations.  

PRIME TIME and the LEH are carefully monitoring the developing progress of the coronavirus (COVID-19) pandemic, as well as the guidance of local, state, and federal authorities. The health and safety of our partners, community members, and PRIME TIME families, is paramount.  

As the coronavirus’s impact expands, we encourage PRIME TIME site teams and program partners to keep public health at the forefront of their planning efforts and communicate any scheduling changes or programming concerns directly to the PRIME TIME staff and program managers. All changes should also be recorded via the Program Info Change Request form. Your program manager can assist with filling out this form, if needed. 

Should the current public health situation necessitate changes to PRIME TIME programs, those changes will be communicated via our website. For updates to our PRIME TIME program schedules across the state, visit PRIME TIME Family and PRIME TIME Preschool. 

Useful Links on the Coronavirus and Related Public Health Guidelines 

Louisiana Department of Public Health 

Centers for Disease Control and Prevention (CDC) 

CDC Guidance on Steps to Reduce Illness 

PRIME TIME Program Managers 

James Brown         Lacey Cunningham         Christina Lott


Created by the Louisiana Endowment for the Humanities (LEH) in 1991, PRIME TIME, Inc. (PTI) offers a set of unique, humanities-focused, and outcomes-based programs designed to engage, support and educate underserved children and families. PRIME TIME programs are proven to generate long-term improvements in family engagement and student academic achievement. Programs include family reading and discussion programs, teacher professional development workshops, and head start services. PRIME TIME programs aim to create communities in which children and their families develop into self-directed, self-motivated life long learners who are eager to absorb the world around them through literature, questioning/inquiry, and meaningful interaction with others.

  • Mission

    The mission of PRIME TIME is to create the precondition for future learning among economically and educationally vulnerable families.

  • Vision

    Creating a literate society where a quality humanities education is accessible to all.


PRIME TIME programs aim to create communities in which children and their families develop into self-directed, self-motivated learners who are eager to absorb the world around them through literature, questioning/inquiry, and meaningful interaction with others.

  • Increase reading frequency
  • Improve reading attitudes and behaviors
  • Increase library patronage and parental engagement
  • Increase key cognitive skills
  • Increase vocabulary
Programs Nationwide
Educators and professionals trained
Families Served

“My child doesn’t speak in school, but actually raise her hand & answered questions here. WOW! She has less anxiety during reading because PRIME TIME made it fun.”Parent from University Park Library, Florida

2017-18 Head Start Early Learning Outcomes

PTI believes that all children can learn, and we are committed to doing what it takes to help each child thrive. During its 2017-18 school year, PRIME TIME Head Start set an early learning objective focused on supporting school readiness for students. A progress measure for that objective aimed for 35% of transitioning children achieving a mastery level score in each domain measured by Teaching Strategies Gold by the 3rd quarter of the year.

47% of transitioning children achieved mastery (scored 5.86 or above) in Social-Emotional/Active Learning and Play, 41% achieved mastery (scored 5.20 or above) in Language/Literacy, and 38% achieved mastery (scored 5.50 or above) in Math/Science.  The progress measure of 35% was exceeded in all three domains.

Click here for more information.

2016 Testing Results

ReNEW Charter Schools in New Orleans recently shared a study comparing the scores of students who participated in PRIME TIME Family Reading programs versus those of non-PRIME TIME participants.

The 2015-16 report shows that students who attended PRIME TIME outperformed their peers on two literacy assessments of students’ language and early reading and writing behaviors. Additionally, teachers who participated in PRIME TIME also benefited from the program. Students of the teachers who participated as PRIME TIME facilitators or coordinators in 2015-16 scored 10% above school average in the STEP end-of-year mastery of print awareness objectives.

Click here to download the report.

Ten Year Impact Study

Stemming the Tide of Inter-generational Illiteracy: A Ten-Year Impact Study of PRIME TIME FAMILY READING TIME, is a longitudinal analysis of the program’s impact on student achievement. The study concludes that students who participate in the PRIME TIME program during their early elementary years, first through fourth grades, performed at a higher level on grade level content areas of LEAP, iLEAP, and GEE.

The study compares statewide-standardized test scores of PRIME TIME participants to a control group and offers statistical evidence that PRIME TIME’s preemptive approach to addressing the problem of inter-generational illiteracy can significantly impact and improve student learning.

Click here to download report.


2017: Best Practices Award

Awarded by the Library of Congress for implementation of best practices of literacy promotion.

2003: Advancement of Literacy Award

Winner of the National Public Library Association’s Advancement of Literacy award for making a significant contribution to adult literacy.

2000: Outstanding Program of the Year

Honored by the National Federation of State Humanities Councils as the outstanding program of the year.

2000: Coming Up Taller Award

Winner of the prestigious Coming Up Taller award from the President’s Committee on the Arts and the Humanities.